About OOLA


OOLA creates modern essentials for founders, builders, and pioneers. Clean, timeless pieces designed for clarity, confidence, and simplicity.

Why OOLA exists

Most wardrobes are noisy: too many pieces, not enough outfits. Trends change, quality is inconsistent, and getting dressed becomes a decision you don’t have time for. OOLA is our answer to that.

We design with one idea in mind:

Give modern entrepreneurs a calm, cohesive wardrobe they can rely on every day.

That means:

  • A tight range of essentials rather than endless collections
  • Muted, versatile colours than work with each other
  • Clean silhouettes that feel relaxed but still refined
  • Pieces that can be layered, repeated, and re-styled without feeling tired

Step by step, our goal is to provide the entire core wardrobe for the modern entrepreneur; from the perfect tee and knitwear to trousers, outerwear, and accessories.

Calm in Chaos

The world you move in is fast, demanding, and often chaotic. Deadlines, calls, ideas, opportunities. Constant motion.

Our collections are built around the idea of Calm in Chaos; creating clothes that bring a sense of steadiness to your day. Soft textures, grounded tones, and silhouettes that feel relaxed but still sharp enough for a meeting or a presentation.

We design so that when you put on OOLA, one thing is already settled: you look ready.



The meaning of "OOLA'

Our name comes from classical Arabic, where “OOLA” is connected to the idea of: the first and the best

For us, that has two layers:

  • First; the pieces you reach for before anything else; your true everyday essentials.
  • Best; not flashy, but quietly excellent: considered fits, calm colours, honest materials.

OOLA is a reminder to lead with intention: to choose quality, to simplify, to make space for what actually matters.

Our design philosophy

We design slowly and intentionally. Every piece has a role.

  • Essentials first; we focus on core items you’ll wear dozens of times, not one-time pieces.
  • Neutral, layered colours; inspired by foggy mornings, stone, wool, and quiet interiors.
  • Business-casual balance; modern silhouettes that sit between tailored and relaxed.
  • Comfort in motion; made for long days, travel, work sessions, and everything in between.

The goal is not to shout, but to belong
anywhere: a client office, a co-working space, a campus library, or a late dinner with friends.



Sustainability, practically

We don’t claim perfection. But we believe progress is non-negotiable.

With every £100 spent, OOLA plants a tree, supporting reforestation projects that help restore ecosystems and absorb CO₂ over time.

This is one of our first concrete steps. As OOLA grows, so will our sustainability roadmap, from materials and supply
chain choices, to packaging and lifecycle thinking. A dedicated sustainability page will continue to share that journey in a transparent way.

Looking ahead

OOLA is still young — and that’s the exciting part.

We’re building this brand for the long term: slowly, steadily, piece by piece. The aim is simple:

To become the go-to wardrobe for modern entrepreneurs who value clarity, calm, and quiet confidence.

If OOLA can help you feel a little more ready, for your work, your ideas, your next step, then the clothes are doing their job.

This is just the beginning.